OUR MISSION
To ignite the limitless potential of all women.
OUR VALUES
INCLUSIVE COMMUNITY
Our whole is infinitely stronger than our parts. And that whole is made up of all women – all ages, races, ethnicities, identities, sizes, and abilities.
WOMEN FOR WOMEN
We're a team of athletes, designers, and innovators of all shapes and sizes committed to celebrating the power of women everywhere.
OUR PRODUCT
BEAUTIFUL. TECHNICAL. CONSCIOUS.
It's our design philosophy, and we're uncompromising in our pursuit of product perfection.
From the gym to the streets, mothers, daughters, sisters, and friends of all ages - we create for every aspect of your life.
Shop All Athleta Shop Tops Shop Sports Bras Shop Leggings
OUR JOURNEY
1998
Athleta is created with a vision to provide products designed to meet the unique needs of athletic women. Our first collection offered curated activewear.
2008
Athleta officially becomes part of the Gap Inc. family.
2011
Gap Inc. open the first Athleta store in Mill Valley, California, launching the next phase of growth. Today, we're up to 160 stores, and counting.
2016
We launched "Power of She" as a guiding principle, not just a mantra - now part of everything we do.
2018
Athleta is recognised as a Certified B Corporation in the United States, which means we've proven to put people and the planet up there with profit.
2023
Athleta launches on Gap.co.uk in the autumn of 2023.
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