Behind the campaign. With choreographer Sergio Reis. For our cast, “Get loose” is more than a collaboration, it's a friendship. Sergio recently choreographed Troye's tour and three of his music videos (featuring members of Netherlands-based dance troupe CDK Company). “Troye is just the most easy and chill person, which makes me so comfortable creating,” Sergio said. His new choreo celebrates the freedom of movement. A collective of 20 dancers, in unison. “Troye. CDK. We're a powerful group, and to combine us in this campaign - it's such a cool experience.”
