Inspiring, encouraging and packed with joy, our Back-to-Routine Gap Kids campaign reminds us that it’s possible to make room for all people of all abilities – and that life is brighter when we give everyone a chance to shine.
Throughout the new campaign, which launches our Gap Kids autumn 2022 collection, we’re celebrating children coming together - just as themselves, just as they are.
We’re Team Friends-for-life. Team Always-be-you. Because who you are is exactly who you’re meant to be.
Here’s some of the amazing kids we met…
The campaign was inspired by Author, Heather Avis, and her book titled ‘Everyone Belongs’.
We too are encouraging all teens, children and toddlers everywhere to share with us their individual talent, hidden skill, or just what makes them, THEM. Tag #GapKidsBelong on our socials @ukgap and we may share your pics and videos, or even ask you to be part of a future Gap campaign!
Plus, keep an eye on our Instagram @gapkidsuk for a live book reading, coming soon.
