…

Feels like Gap. The lookbook.

When you feel comfortable, you move unapologetically. Dancing to your own rhythm. Wearing what feels like you. Our softest essentials. For true originals.

Featuring actor Parker Posey.

Alyson Van

Jakevis Thomason

Camila Vela

Cameron Field

Jade Walker

Jakevis Thomason

Go behind the scenes.

It all started with an inspiring vision that director, Talia Collis, and choreographer Sadie Wilking created. A world designed by a female-led crew and the movement that brought it to life. Embracing their true sensibilities. Empowering the cast to use their personal style. Starring the one and only Parker Posey.

Shop the edit

Watch more videos from the campaign on @ukgap

Shop all new arrivals Shop women Shop men