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HERITAGE
OF ICONS


Our latest autumn Icons campaign, headlined by Model and Photographer Helena Christensen, features a lineup of true artistic individuals,

focusing on their personal style and how they wear Gap’s elevated, forever original classics.


SHOP THE ICONS      SHOP WOMEN       SHOP MEN

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THE SHIRT
EST.1987

The White Shirt premiered in 1987 and became an immediate blank canvas for showcasing the individual. The Big Shirt and the Standard Oxford are later versions of the original Gap White Poplin Shirt.


This #1 bestselling piece is pulled from our archives and reintroduced for today, with a more relaxed, oversized fit.


WOMEN'S SHIRTSMEN'S SHIRTS

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THE CHINO
EST.1979

Originally named the khaki, Gap’s chinos have been influenced by prep, street and skate-wear - making them truly iconic. The first iteration of khakis was Wheat Jeans, a denim dyed the colour of wheat. 

In 1998, Gap released ‘Khaki Swing’, an advert that combined rhythm with a new khaki energy. From the Modern Straight to throwback fits, all chinos are forever timeless.


WOMEN'S CHINOSMEN'S CHINOS

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THE JEAN
EST.1997

Four years after opening the brand’s first denim and record store, in 1973 Gap launched its own private denim label. We’ve been making iconic jeans ever since. 

Our jeans are both nostalgic and now. Today, 100% of Gap’s denim is made responsibly using our water-saving Washwell programme.


WOMEN'S JEANSMEN'S JEANS

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THE TEE
EST.1984

Launched at Christmas 1984, the Perfect Tee, with 12 colour options, became an instant icon. To date, our tees have been produced in over 250 colourways and have been worn by Gap Individuals Kim Basinger, Naomi Campbell (twice), Chris Evans, Melissa King and Angus Cloud. Gap’s Pocket Tee was worn on Michael J. Fox in Back to the Future in 1985.


WOMEN'S TEESMEN'S TEES

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THE JACKET
EST.1984

Gap sells its first Gap branded denim jacket in 1994. All denim jackets previously sold in Gap stores were Levi’s. The denim jacket has featured in Gap’s TV and print commercials many times throughout the decades, celebrating Gap’s rich denim heritage. 

Today, our denim jackets continue to be reinvented with new proportions, and all Gap denim is now made using our Washwell programme. So far, our global water-saving initiative has saved over 500 million litres of water since 2016.


WOMEN'S JACKETSMEN'S JACKETS

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THE HOODIE
EST.1995

The Arch Logo Hoodie made its debut in Gap’s 1995 autumn campaign ‘Nothing Else Like It’, shot by the legendary Patrick Demarchelier. 

Since then, the hoodie has gone prep, stayed classic, and has been adopted by the next generation of culture shapers. Gen-Z has bubbled it up, made it TikTok famous, and it’s even been reimagined by icon Dapper Dan – whose individual spin on the Gap logo hoodie sold out in hours.


WOMEN'S HOODIES  MEN'S HOODIES

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