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Gap is an authority on modern, American style. Find out how our story began in San Francisco in 1969 and continues to celebrate iconic logo products, and build on a heritage grounded in denim and chinos. Discover more from Gap with our everyday, essential clothing for women, men, kids and babies at Gap. Think stylish, effortless, reimagined classics and modern pieces for the whole family - all guaranteed to become their new forever favourites. Plus, don't miss our authentic jeans in new fits and washes, as making great-fitting jeans is in our DNA.