By showing what’s real, we create space for differences to shine. Where people with unique stories and experiences gather to share their truth.
It’s in our DNA. And we work hard to do it better every day.
WE STAND FOR REPRESENTATION
We believe our teams should look like the communities we serve.
WE STAND FOR BEING OPEN TO ALL
We’re here to be a safe space. Where all are welcome.
In 2018, Gap JOINED OPEN FOR ALL:
A national nondiscrimination campaign that believes everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity, and expression, religion, or disability.
We are actively developing more inclusive products and graphics that represents our customers and cultural identities.
WE STAND FOR AMPLIFYING ALL VOICES
We do more than sell clothes. We’re here to get everyone a seat at the table.
HOW WE’LL DO IT:
Continue to be committed to diversity in our advertising and campaigns, by working with talent (both in front of and behind the camera) that is collectively over 50% people of colour.
Immediately evaluate all partner relationships, ensuring we only work with companies that share our values.
